Sports Consulting & Partnerships
Where Sport
Meets Strategy
We connect brands with rights holders and sporting teams with the right suppliers — building partnerships that drive real exposure, real results.
Sports Consulting & Partnerships
We connect brands with rights holders and sporting teams with the right suppliers — building partnerships that drive real exposure, real results.
About Us
Project Eighty 5 is a specialist sports consulting firm dedicated to creating partnerships that matter. We work at the intersection of sport and business — helping brands activate in sport and helping sporting organisations run smarter commercial programs.
Whether you're a business looking to grow through sports sponsorship, or a team in need of the right teamwear supplier, we bring the connections, expertise, and process to make it happen.
What We Do
Two core specialisations. One mission: to create partnerships that deliver genuine value for every party involved.
We identify, broker and manage sponsorship and partnership opportunities between brands and sports rights holders. Whether you're a brand seeking meaningful exposure or a rights holder looking to grow your commercial revenue, we find the right fit and make it happen.
We help sporting teams and clubs connect with the right teamwear and merchandise suppliers. From running a full tender process to managing an ongoing merchandise program, we take the complexity out of procurement so your team can focus on what matters — performing.
Not sure where to start? Our consulting service helps brands and sporting organisations understand the partnership landscape, identify opportunities, and build a clear strategy before committing to anything.
The Process
A straightforward, four-step process designed to move quickly and deliver outcomes.
We learn your goals, budget, audience, and what success looks like for you — brand or team.
We identify the right opportunities or suppliers from our network and build a tailored recommendation.
We manage negotiations and the tender or contract process, ensuring terms that work for both sides.
We support activation, ongoing supplier management, and partnership delivery so nothing falls through the cracks.
Who We Serve
We work with two distinct client groups — and understand the unique needs of each.
Companies looking to grow their brand through sports sponsorship and partnerships. We help you find the right rights holder, negotiate the deal, and activate your investment effectively.
From community clubs to professional franchises, we help teams find commercial partners and the right teamwear suppliers — managing the full process from brief to delivery.
Sporting organisations and events looking to grow commercial revenue through brand partnerships. We connect you with businesses that align with your audience and values.
Teamwear and merchandise suppliers looking to connect with sporting teams and clubs across Australia. We can introduce you to the right opportunities.
Whether you're a brand, a team, or a rights holder — let's talk about what's possible.
Get in TouchContact
Tell us what you're looking to achieve and we'll come back to you with a clear plan of how we can help.